Our world is full of fast food, TV dinners, and even sit-down restaurants that masquerade as fancy while offering what is essentially a menu full of heat-and-serve entrees. With an increased awareness of dietary sensitivities, food allergies, health concerns, and even religious priorities, consumers are more and more frequently seeking sustainable establishments which cater to their specific dietary requirements. This means those same people will be skipping eateries where pre-made food is heated from a box and patronizing instead those restaurants and cafes which prepare their dishes from scratch. They will be bringing their own lunches to corporate functions or going without. They will eat the granola bars from their purses because the food at the wedding reception is pre-made with an ingredient not on their diet. Guests like these are not people who make dietary “exceptions” for special occasions, so to keep them happy, food made from scratch is an absolute must.
Guests are realizing more and more the plethora of benefits from locally-sourced, sustainable, cooked-from-scratch meals. Patrons come in with special requests all the time, and in record numbers. Anger them with nothing to eat that fits their diets, and they will never return. Cook locally-sourced, sustainable dishes for them with their requested modifications, and prepare to experience a level of customer love and appreciation never experienced before. Catering to gluten-free, vegan, vegetarian, Esselstyn, and other dietary preferences means better customer retention, fewer complaints, and guests who rave about the nutritional accommodations they receive on social media for all to see.